A little about my love of design

 Yes, I love pictures. I can’t remember a time that I didn’t love looking at the way companies, magazines, or advertisements visually communicated their story. I can happily spend an afternoon thinking about a company’s chosen style language. Is the newsletter’s or ad’s message getting through? And if not, why? What’s the design difference between J. Crew’s emails and Old Navy’s—and why? These questions excite me because, for me, it’s not just about using a great photo, it’s about telling the story in a way that speaks to your customer. The best designs give a brand’s customer a visceral reaction in the best way. It’s usually that wonderful mix of recognition, excitement, and aspiration.

A little about me

I’m an experienced senior designer with a demonstrated history of working in the graphic design industry. I have a Bachelor’s degree from the Universidad Autonoma de Santo Domingo where my focus was in advertising and graphic design.

My professional experience has included art direction as well as designing landing pages, emails, product-specific marketing materials,  AND WHAT ELSE?

I am proficient in the following programs:

Adobe Illustrator, Adobe Photoshop,Adobe Lightroom,  Adobe Indesign, Adobe Premiere, Adobe After Effects, Adobe Dreamweaver, Microsoft Office, Mailchimp.

Eliana Ortega | Graphic Designer