Challenges

During the holiday season, Nautica needed a shoppable landing page to display the biggest marketing stories.

My Role

• Product definition and strategy

• Stakeholder interviews

• User and competitor research

• Low-fidelity wireframes and prototypes

• High-fidelity designs and asset creation

• Usability testing and validation

• Regular stakeholder presentations

• Production

Design Tools

Adobe XD, Sketch, Photoshop, Adobe Illustrator.