UX and Packaging Design for Nautica
Client
Nautica
Year
November 2020
ABOUT THIS PROJECT
Challenges
During the holiday season, Nautica needed a shoppable landing page to display the biggest marketing stories.
My Role
Product definition and strategy
Stakeholder interviews
User and competitor research
Low-fidelity wireframes and prototypes
High-fidelity designs and asset creation
Usability testing and validation
Regular stakeholder presentations
Production
Design Tools
Adobe XD, Sketch, Photoshop, Adobe Illustrator.