My process began with extensive research and discovery to understand the client's brand values, target audience, and competitive landscape. I conducted workshops and interviews to gather insights, followed by the creation of mood boards and style guides to establish a cohesive visual direction. Through iterative sketching and prototyping, I developed a logo and brand elements that resonated with the client's identity and mission. Finally, I refined the designs based on client feedback and applied the brand elements across various touchpoints, ensuring consistency and a strong, memorable brand presence.