Email Templates and Digital Advertising Banners for Twitter

Role:
UI Designer

Year:
2021

Client:
Twitter

Project

The project involved designing visually appealing and cohesive email templates for daily tweets and digital advertising banners for Twitter. The primary goal was to enhance user engagement and drive click-through rates by creating designs that aligned with Twitter's brand identity while being visually engaging and user-friendly.

Design Process

3. Visual Design:

  • Email Templates: Designed high-fidelity email templates in Figma, focusing on clarity, readability, and visual appeal. Ensured the templates were adaptable for various types of content, including text, images, and videos.

  • Digital Advertising Banners: Used Photoshop to create dynamic and eye-catching banner designs in multiple sizes and formats, suitable for various digital advertising platforms.

4. Iteration and Feedback:

  • Shared initial designs with stakeholders for feedback and made necessary adjustments.

  • Conducted A/B testing on email templates to determine the most effective designs for user engagement.

1. Research and Discovery:

  • Brand Analysis: Studied Twitter’s brand guidelines to ensure consistency in design.

  • Audience Insights: Analyzed target audience preferences to create designs that resonate with users.

  • Competitive Analysis: Reviewed email and banner designs from competitors to identify best practices and areas for improvement.

2. Wireframing and Ideation:

  • Created wireframes in Figma to outline the basic structure of the email templates and banners.

  • Developed multiple layout options to explore different visual arrangements and elements.

More work