UX and Packaging Design for Nautica

Role:
UX/UI Designer and Packaging Designer

Year:
2018

Client:
Nautica

Project

Nautica developed its performance line called Navtech. Designed to repel water, react to body temperature, and inspire movement. We needed to create a landing page to speak to the benefits of the performance fabrics in a dynamic way.

It all started with the development of an icon library that illustrates all the performance features found in the fabrics: water-resistant, breathable, moisture-wicking, active stretch, etc. Once all the icons were implemented in packaging and ready for distribution it was time to create digital assets to support this campaign.

Design Process

  • The brand needs an icon library to speak to performance features.

  • Develop digital assets to support the Navtech campaign: social and e-commerce banners

My Role

Worked closely with the fashion design team to develop the icon library that later would live on all the collection’s hangtags and marketing materials.

Designed social media assets and landing pages to support the Navtech collection.

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